Lookalike Audience is a modeled audience that resembles an existing customer, lead, or high-value audience.
Example of Lookalike Audience
Where a platform offers lookalike modeling, an advertiser can supply an eligible customer audience as a source. The resulting audience contains people with modeled similarities, not people who have already visited the website.
Why Lookalike Audience matters
It matters because most visitors do not convert on the first visit. Retargeting terminology helps teams create thoughtful follow-up sequences, avoid wasted impressions, and respect audience exclusions and privacy expectations.
Related terms
- Similar Audience
- Exclusion Audience
- First-Party Audience
- Suppression Audience
- Customer List
- Matched Audience
Frequently Asked Question
What does Lookalike Audience mean?
Lookalike Audience means a modeled audience that resembles an existing customer, lead, or high-value audience.