Matched Audience is an audience matched from first-party data or platform signals for targeting or exclusion.
Example of Matched Audience
A business supplies eligible customer identifiers and the platform matches some of them to accounts it can recognize. Use the resulting matched audience for the supported purpose, and distinguish matched records from all uploaded records.
Why Matched Audience matters
It matters because most visitors do not convert on the first visit. Retargeting terminology helps teams create thoughtful follow-up sequences, avoid wasted impressions, and respect audience exclusions and privacy expectations.
Related terms
- Suppression Audience
- Custom Audience
- Exclusion Audience
- Remarketing List
- Lookalike Audience
- Browse Abandonment Retargeting
Frequently Asked Question
What does Matched Audience mean?
Matched Audience means an audience matched from first-party data or platform signals for targeting or exclusion.