Suppression Audience is an audience intentionally excluded from campaigns, often customers, employees, or recent converters.
Example of Suppression Audience
A company can suppress recent purchasers from ads urging them to make the same initial purchase. The suppression source needs timely updates; an outdated customer list may continue to expose buyers to an irrelevant message.
Why Suppression Audience matters
It matters because most visitors do not convert on the first visit. Retargeting terminology helps teams create thoughtful follow-up sequences, avoid wasted impressions, and respect audience exclusions and privacy expectations.
Related terms
- Exclusion Audience
- Matched Audience
- Lookalike Audience
- Custom Audience
- Similar Audience
- Remarketing List
Frequently Asked Question
What does Suppression Audience mean?
Suppression Audience means an audience intentionally excluded from campaigns, often customers, employees, or recent converters.