Interactive Theory FAQs
Browse Analytics and Measurement FAQs from Interactive Theory.
GA4 is Google Analytics 4, Google’s event-based analytics platform for websites and apps. In analytics and measurement, this term gives marketers, designers, developers, and business owners a precise way to talk about work that...
GTM is Google Tag Manager, a tag management platform that uses containers, tags, triggers, variables, and the data layer. In analytics and measurement, this term gives marketers, designers, developers, and business owners a precise...
Active User is a user who has engaged with a site or app during a selected reporting period. In analytics and measurement, this term gives marketers, designers, developers, and business owners a precise way...
Attribution is the process of assigning credit to marketing interactions that contribute to conversions. In analytics and measurement, this term gives marketers, designers, developers, and business owners a precise way to talk about work...
In Google Analytics 4 (GA4), bounce rate is the percentage of sessions that are not engaged sessions. With the default timer, an engaged session lasts longer than 10 seconds, has a key event, or...
Conversion is a valuable action completed by a user, especially in advertising and measurement contexts. In analytics and measurement, this term gives marketers, designers, developers, and business owners a precise way to talk about...
Cross-Domain Tracking is analytics configuration that preserves user and session identity across related domains. In analytics and measurement, this term gives marketers, designers, developers, and business owners a precise way to talk about work...
Dashboard is a visual reporting view that organizes important metrics, charts, and trends for decision-making. In analytics and measurement, this term gives marketers, designers, developers, and business owners a precise way to talk about...
Data Layer is a structured object used by tag management systems to pass event and variable data to tags. In analytics and measurement, this term gives marketers, designers, developers, and business owners a precise...
Data Stream is a GA4 data source that collects data from a website, app, or other digital property. In analytics and measurement, this term gives marketers, designers, developers, and business owners a precise way...
Data-Driven Attribution is an attribution model that uses observed conversion paths and data to distribute credit across touchpoints. In analytics and measurement, this term gives marketers, designers, developers, and business owners a precise way...
Engaged Session is a GA4 session that meets engagement criteria such as lasting long enough, including key events, or viewing multiple pages. In analytics and measurement, this term gives marketers, designers, developers, and business...
Engagement Rate is the percentage of sessions that qualify as engaged sessions. A common calculation is: Engaged sessions ÷ total sessions in GA4, or engagements ÷ reach/impressions on social platforms. In practical analytics work,...
Event Parameter is additional information attached to an analytics event to describe context or value. In analytics and measurement, this term gives marketers, designers, developers, and business owners a precise way to talk about...
Event is a recorded user interaction or system action in analytics, such as a page view, click, form submit, or purchase. In analytics and measurement, this term gives marketers, designers, developers, and business owners...
Funnel Exploration is a GA4 analysis technique for visualizing how users move through defined steps toward a goal. In analytics and measurement, this term gives marketers, designers, developers, and business owners a precise way...
Google Analytics is Google’s web and app analytics platform used to measure traffic, events, audiences, engagement, and outcomes. In analytics and measurement, this term gives marketers, designers, developers, and business owners a precise way...
Google Search Console is Google’s free platform for monitoring search visibility, indexing, performance, and technical issues. In analytics and measurement, this term gives marketers, designers, developers, and business owners a precise way to talk...
Google Tag Manager is Google’s tag management system for deploying and managing tracking tags without editing site code every time. In analytics and measurement, this term gives marketers, designers, developers, and business owners a...
Key Event is a GA4 event marked as especially important to the business, such as a lead, purchase, or signup. In analytics and measurement, this term gives marketers, designers, developers, and business owners a...
Looker Studio is Google’s reporting and dashboard platform for visualizing data from analytics, ads, spreadsheets, and other sources. In analytics and measurement, this term gives marketers, designers, developers, and business owners a precise way...
Measurement ID is the GA4 identifier used to connect a website or app data stream to a Google Analytics property. In analytics and measurement, this term gives marketers, designers, developers, and business owners a...
Medium is the general channel type used to describe how traffic arrived, such as organic, cpc, email, referral, or social. In analytics and measurement, this term gives marketers, designers, developers, and business owners a...
New User is a user who is being recorded for the first time in a selected analytics property or reporting period. In analytics and measurement, this term gives marketers, designers, developers, and business owners...
