Scroll Map is a heatmap showing how far users scroll down a page.
It matters because more traffic is not always the answer. CRO and lead generation terms help teams improve the path from visitor to qualified opportunity, often producing more revenue from the same audience.
Example
A scroll map shows that relatively few recorded visits reach the pricing section near the bottom. Compare device sizes and traffic sources before deciding whether to move it; scrolling depth does not by itself show whether visitors understood the offer.