Speed to Lead is the time it takes a business to respond after a prospect becomes a lead.
It matters because more traffic is not always the answer. CRO and lead generation terms help teams improve the path from visitor to qualified opportunity, often producing more revenue from the same audience.
Example
If a form arrives at 10:00 and the first meaningful reply is sent at 10:20, the response time is twenty minutes. Define whether automated acknowledgments count separately before comparing teams or reporting improvement.