Social Media Retargeting is retargeting audiences through social platforms based on website visits, engagement, or customer lists.
It matters because most visitors do not convert on the first visit. Retargeting terminology helps teams create thoughtful follow-up sequences, avoid wasted impressions, and respect audience exclusions and privacy expectations.
Example
A social campaign can follow up with eligible people who engaged with a prior video or visited the advertiser’s website. Choose a next-step message that reflects that interaction instead of presenting the audience as completely unfamiliar with the brand.