In Microsoft Advertising, Target ROAS is a conversion-value-to-ad-spend objective available with Maximize Conversion Value automated bidding.
Example of Target ROAS
A merchant uses Maximize Conversion Value with a 500% target ROAS, aiming for $5 of recorded conversion value per $1 of advertising cost. The target depends on reliable values and is not a promise of revenue, profit, or identical returns each day.
Why Target ROAS matters
It matters because Microsoft Advertising can reach valuable search and professional audiences that are often overlooked. Clear measurement and audience structure help the channel complement Google Ads rather than simply duplicate it.
Related terms
Practical distinction
The target is an optimization objective, not guaranteed revenue or profit. Microsoft consolidated new campaign-level Target ROAS configurations into Maximize Conversion Value with a target, while documenting exceptions for existing campaigns and SA360.
Source notes
Frequently Asked Question
What does Target ROAS mean?
In Microsoft Advertising, Target ROAS is a conversion-value-to-ad-spend objective available with Maximize Conversion Value automated bidding.