Browse Abandonment Retargeting is retargeting people who viewed products or pages but did not add to cart or convert.
It matters because most visitors do not convert on the first visit. Retargeting terminology helps teams create thoughtful follow-up sequences, avoid wasted impressions, and respect audience exclusions and privacy expectations.
Example
A shopper views a product but never adds it to a cart. A browsing audience can support a product-information reminder, while a separate cart-abandonment audience addresses people who progressed further toward checkout.