Inbox Placement
Inbox Placement is whether an email lands in the primary inbox, promotions tab, spam folder, or another mailbox area.
Interactive Theory Glossary
Email Marketing Definitions
Browse Email Marketing definitions from Interactive Theory.
23 definitions
I
M
Marketing Automation
Marketing Automation is software-driven workflows that automate marketing actions across email, CRM, ads, forms, and customer journeys.
N
Newsletter
Newsletter is a recurring email sent to subscribers with updates, education, news, offers, or curated content.
Nurture Sequence
Nurture Sequence is a series of messages designed to build trust and move leads toward a sales conversation or purchase.
O
P
Personalization
Personalization is the use of subscriber data to tailor email content, subject lines, offers, or timing.
Plain-Text Email
Plain-Text Email is an email that contains only text without HTML formatting or visual design.
Preheader Text
Preheader Text is the preview text shown near the subject line in many inboxes.
R
Re-Engagement Campaign
Re-Engagement Campaign is a campaign designed to win back inactive subscribers, leads, or customers.
S
Segment
Segment is a subset of an audience grouped by traits, behavior, engagement, lifecycle stage, or preferences.
Send Time Optimization
Send Time Optimization is using data or automation to send emails at times when recipients are more likely to engage.
Sender Reputation
Sender Reputation is the trustworthiness email providers associate with a sending domain, IP, or sender based on behavior and history.
Soft Bounce
Soft Bounce is a temporary email delivery failure, often caused by a full inbox, temporary server issue, or message size problem.
Spam Folder
Spam Folder is the mailbox area where email providers place messages they consider unwanted, risky, or low quality.
SPF
SPF is Sender Policy Framework, an email authentication method that helps verify which servers can send for a domain.
Subject Line
Subject Line is the email headline shown in the inbox that helps determine whether recipients open the message.
Subscriber
Subscriber is a person who has opted in or otherwise agreed to receive email communications.
Suppression List
Suppression List is a list of contacts who should not receive certain emails, often due to unsubscribes, bounces, complaints, or exclusions.
T
Tag
Tag is a label attached to an email-platform contact to organize records, record interests or support segmentation and automation.
U
Unsubscribe
Unsubscribe is the process of opting out of future email communications.
W
Welcome Series
Welcome Series is an automated email sequence sent after someone subscribes, joins, registers, or becomes a lead.
Win-Back Campaign
Win-Back Campaign is a campaign aimed at encouraging past customers or inactive contacts to return.