Engagement
Engagement is user interaction with content or ads, such as clicks, comments, votes, shares, saves, or views.
Interactive Theory Glossary
Reddit Ads Definitions
Browse Reddit Ads definitions from Interactive Theory.
24 definitions
E
F
Flair
Flair is a label or tag used in Reddit communities to categorize users, posts, or topics.
Free-Form Ad
Free-Form Ad is a Reddit ad format that allows more flexible creative, combining text, media, and post-like storytelling.
Frequency
Frequency is the average number of times each reached user sees an ad.
I
Image Ad
Image Ad is a Reddit ad format that uses a single image and accompanying text to promote a message or offer.
Impressions
Impressions is the number of times a result, ad, listing, or content item is shown to users.
Interest Targeting
Interest Targeting is ad targeting based on broader interest categories inferred from user activity and engagement.
K
Karma
Karma is Reddit’s reputation-style score based on a user’s post and comment voting history.
Keyword Targeting
Keyword Targeting is ad targeting based on words or phrases appearing in relevant Reddit conversations or content contexts.
L
Lead Generation Objective
Lead Generation Objective is a campaign objective focused on collecting prospect information or generating inquiries.
Location Targeting
Location Targeting is ad targeting that limits delivery to users in selected countries, regions, states, cities, or geographic areas.
P
Product Ad
Product Ad is an ad format that promotes products, often using product catalog or feed information.
Promoted Post
Promoted Post is a paid Reddit post placement designed to appear in feeds or conversations while resembling native post formats.
R
Reach
Reach is the number of unique people exposed to an ad or piece of content.
Reddit Ads
Reddit Ads is Reddit’s advertising platform for reaching users through promoted placements, communities, interests, keywords, and custom audiences.
Reddit Ads Manager
Reddit Ads Manager is the interface advertisers use to create, manage, optimize, and report on Reddit ad campaigns.
Reddit for Business
Reddit for Business is Reddit’s business and advertiser platform for planning, buying, measuring, and learning about Reddit advertising.
Reddit Pixel
Reddit Pixel is Reddit’s browser-based tracking pixel for measuring website events and building retargeting audiences.
Reddit Pro
Reddit Pro is Reddit’s professional toolset for businesses and organizations to understand and participate in Reddit conversations.
S
Social Listening
Social Listening is the practice of monitoring online conversations to understand audience questions, trends, sentiment, and opportunities.
Sponsored Post
Sponsored Post is a paid post placement labeled as sponsored or promoted by the platform.
Subreddit
Subreddit is a topic-based community on Reddit where users post, comment, vote, and discuss specific interests.
Subreddit Targeting
Subreddit Targeting is a common way to describe selecting specific Reddit communities or subreddits as audience signals.
T
Traffic Objective
Traffic Objective is a campaign objective focused on driving users to a website, landing page, or destination.