Ad-Engagement Retargeting
Ad-Engagement Retargeting is retargeting people who previously interacted with ads, videos, posts, or campaign creative.
Interactive Theory Glossary
Reddit Ads Definitions
Browse Reddit Ads definitions from Interactive Theory.
24 definitions
A
AMA
AMA is Ask Me Anything, a Reddit format where a person or brand answers community questions.
Awareness Objective
Awareness Objective describes a campaign goal focused on exposure and consideration. Reddit currently groups these options under Awareness and consideration, with supported impression or video-view optimization choices.
B
C
Campaign Objective
Campaign Objective is the selected goal that tells an ad platform what outcome to optimize toward.
CAPI
CAPI is Conversions API, a server-side method for sharing conversion event data with advertising platforms.
Carousel Ad
Carousel Ad is a Reddit ad format that allows multiple cards or images in a swipeable unit.
Catalog Sales Objective
Catalog Sales Objective describes product-catalog advertising intended to drive sales; in current Reddit setup, catalog options are part of the Sales objective.
Clicks
Clicks is the number of times users select a result, ad, link, or call-to-action.
Comments
Comments is user replies or discussion contributions beneath a Reddit post, ad, or thread.
Community
Community is a group of Reddit users organized around a shared topic, interest, identity, problem, or conversation.
Community Sentiment
Community Sentiment is the tone and attitude of a community’s discussion around a topic, brand, product, or problem.
Community Targeting
Community Targeting is Reddit ad targeting based on users’ engagement with specific communities or related communities.
Conversation Ad
Conversation Ad is a Reddit ad format designed to appear within or around conversation experiences.
Conversion API
Conversion API is a server-to-server conversion tracking method that sends event data directly to an ad platform.
Conversions Objective
Conversions Objective is an older Reddit campaign label for driving tracked website actions; current setups use Sales with an appropriate goal and event configuration.
CPC
CPC is cost per click, the amount paid or averaged for each ad click.
CPM
CPM is cost per thousand impressions, a pricing or reporting metric for ad exposure.
CPV
CPV is cost per view, a metric commonly used for video ad views.
CTR
CTR is click-through rate, the percentage of impressions that result in clicks.
Custom Audience
Custom Audience is an advertiser-owned or platform-built audience such as website visitors, customer lists, or engagement audiences.
Customer List
Customer List is a first-party list of customer or prospect identifiers uploaded to a platform for matching, suppression, or targeting.
D
Downvotes
Downvotes is negative Reddit votes that signal disapproval, poor fit, or low usefulness.