Interactive Theory Glossary
Browse Reddit Ads definitions from Interactive Theory.
Ad-Engagement Retargeting is retargeting people who previously interacted with ads, videos, posts, or campaign creative. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise way to talk about work...
AMA is Ask Me Anything, a Reddit format where a person or brand answers community questions. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise way to talk about...
Awareness Objective is a campaign objective focused on reach, impressions, recognition, and top-of-funnel exposure. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise way to talk about work that...
Bid is the amount or strategy an advertiser uses to compete for ad delivery in an auction. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise way to talk...
Budget is the amount of money allocated to a campaign, ad group, or advertising effort. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise way to talk about work...
Campaign Objective is the selected goal that tells an ad platform what outcome to optimize toward. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise way to talk about...
CAPI is Conversions API, a server-side method for sharing conversion event data with advertising platforms. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise way to talk about work...
Carousel Ad is a Reddit ad format that allows multiple cards or images in a swipeable unit. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise way to talk...
Catalog Sales Objective is a campaign objective focused on promoting products from a catalog or feed to drive product sales. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise...
Clicks is the number of times users select a result, ad, link, or call-to-action. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise way to talk about work that...
Comments is user replies or discussion contributions beneath a Reddit post, ad, or thread. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise way to talk about work that...
Community is a group of Reddit users organized around a shared topic, interest, identity, problem, or conversation. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise way to talk...
Community Sentiment is the tone and attitude of a community’s discussion around a topic, brand, product, or problem. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise way to...
Community Targeting is Reddit ad targeting based on users’ engagement with specific communities or related communities. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise way to talk about...
Conversation Ad is a Reddit ad format designed to appear within or around conversation experiences. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise way to talk about work...
Conversion API is a server-to-server conversion tracking method that sends event data directly to an ad platform. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise way to talk...
Conversions Objective is a campaign objective focused on driving tracked actions such as purchases, signups, or leads. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise way to talk...
CPC is cost per click, the amount paid or averaged for each ad click. A common calculation is: Cost ÷ clicks. In Reddit advertising, this term gives marketers, designers, developers, and business owners a...
CPM is cost per thousand impressions, a pricing or reporting metric for ad exposure. A common calculation is: (Cost ÷ impressions) × 1,000. In Reddit advertising, this term gives marketers, designers, developers, and business...
CPV is cost per view, a metric commonly used for video ad views. A common calculation is: Cost ÷ video views. In Reddit advertising, this term gives marketers, designers, developers, and business owners a...
CTR is click-through rate, the percentage of impressions that result in clicks. A common calculation is: (Clicks ÷ impressions) × 100. In Reddit advertising, this term gives marketers, designers, developers, and business owners a...
Custom Audience is an advertiser-owned or platform-built audience such as website visitors, customer lists, or engagement audiences. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise way to talk...
Customer List is a first-party list of customer or prospect identifiers uploaded to a platform for matching, suppression, or targeting. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise...
Downvotes is negative Reddit votes that signal disapproval, poor fit, or low usefulness. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise way to talk about work that affects...
