Remarketing
Remarketing is a term often used interchangeably with retargeting, especially in Google Ads, for re-engaging known audiences.
Interactive Theory Glossary
Retargeting and Remarketing Definitions
Browse Retargeting and Remarketing definitions from Interactive Theory.
10 definitions
R
Retargeting
Retargeting is advertising that re-engages people who previously interacted with a website, ad, product, or brand.
S
Sequential Messaging
Sequential Messaging is a strategy that shows different messages to users based on where they are in a sequence or funnel.
Similar Audience
Similar Audience is a modeled audience similar to a source audience, though availability and naming vary by platform.
Social Media Retargeting
Social Media Retargeting is retargeting audiences through social platforms based on website visits, engagement, or customer lists.
Suppression Audience
Suppression Audience is an audience intentionally excluded from campaigns, often customers, employees, or recent converters.
T
Third-Party Cookie
Third-Party Cookie is a cookie set by a domain other than the one a user is directly visiting.
Tracking Pixel
Tracking Pixel is a small tracking snippet or image request used to record visits, events, or conversions.
V
View-Through Conversion
View-Through Conversion is a conversion credited after a user saw an ad but did not click it before converting.
W
Website Retargeting
Website Retargeting is retargeting people who previously visited a website or specific pages.