Assisted Conversion
Assisted Conversion is a conversion where a channel or touchpoint contributed to the path but was not the final interaction.
Interactive Theory Glossary
Retargeting and Remarketing Definitions
Browse Retargeting and Remarketing definitions from Interactive Theory.
24 definitions
A
Attribution Window
Attribution Window is the time period during which conversions can be credited to a marketing interaction.
Audience Exclusion
Audience Exclusion is the practice of preventing specific audiences from seeing a campaign or ad group.
B
Browse Abandonment Retargeting
Browse Abandonment Retargeting is retargeting people who viewed products or pages but did not add to cart or convert.
C
Cart Abandonment Retargeting
Cart Abandonment Retargeting is retargeting people who added products to a cart but did not complete checkout.
Click-Through Conversion
Click-Through Conversion is a conversion credited after a user clicked an ad and later completed the tracked action.
Conversion Pixel
Conversion Pixel is a tracking pixel used specifically to record conversions or valuable actions.
Cookie
Cookie is a small piece of data stored in a browser to remember information about a user, session, or preference.
CRM Audience
CRM Audience is an audience created from customer relationship management data such as leads, customers, lifecycle stage, or deal status.
Cross-Device Tracking
Cross-Device Tracking is measurement that attempts to connect user behavior across multiple devices.
Custom Audience
Custom Audience is an advertiser-owned or platform-built audience such as website visitors, customer lists, or engagement audiences.
Customer List
Customer List is a first-party list of customer or prospect identifiers uploaded to a platform for matching, suppression, or targeting.
D
Dynamic Retargeting
Dynamic Retargeting is retargeting that automatically customizes ads based on viewed products, pages, or behaviors.
E
Exclusion Audience
Exclusion Audience is an audience removed from campaign eligibility to avoid wasted spend or irrelevant messaging.
F
First-Party Audience
First-Party Audience is an audience built from data a business collects directly, such as website visitors, subscribers, customers, or CRM records.
First-Party Cookie
First-Party Cookie is a cookie set by the website a user is directly visiting.
Frequency Cap
Frequency Cap is a limit on how often a user can see an ad during a defined time period.
L
List-Based Retargeting
List-Based Retargeting is retargeting based on uploaded customer, lead, or subscriber lists.
Lookalike Audience
Lookalike Audience is a modeled audience that resembles an existing customer, lead, or high-value audience.
M
Matched Audience
Matched Audience is an audience matched from first-party data or platform signals for targeting or exclusion.
Membership Duration
Membership Duration is the length of time a person remains eligible in a retargeting audience after meeting criteria.
P
Pixel Retargeting
Pixel Retargeting is retargeting based on browser or event data collected by a tracking pixel.
R
Recency Window
Recency Window is the time period since a user’s last interaction used to determine audience freshness or messaging.
Remarketing List
Remarketing List is an audience list of users who previously interacted with a website or other tracked experience.