Interactive Theory Glossary
Browse Retargeting and Remarketing definitions from Interactive Theory.
Assisted Conversion is a conversion where a channel or touchpoint contributed to the path but was not the final interaction. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a...
Attribution Window is the time period during which conversions can be credited to a marketing interaction. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a precise way to talk...
Audience Exclusion is the practice of preventing specific audiences from seeing a campaign or ad group. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a precise way to talk...
Browse Abandonment Retargeting is retargeting people who viewed products or pages but did not add to cart or convert. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a precise...
Cart Abandonment Retargeting is retargeting people who added products to a cart but did not complete checkout. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a precise way to...
Click-Through Conversion is a conversion credited after a user clicked an ad and later completed the tracked action. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a precise way...
Conversion Pixel is a tracking pixel used specifically to record conversions or valuable actions. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a precise way to talk about work...
Cookie is a small piece of data stored in a browser to remember information about a user, session, or preference. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a...
CRM Audience is an audience created from customer relationship management data such as leads, customers, lifecycle stage, or deal status. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a...
Cross-Device Tracking is measurement that attempts to connect user behavior across multiple devices. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a precise way to talk about work that...
Custom Audience is an advertiser-owned or platform-built audience such as website visitors, customer lists, or engagement audiences. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a precise way to...
Customer List is a first-party list of customer or prospect identifiers uploaded to a platform for matching, suppression, or targeting. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a...
Dynamic Retargeting is retargeting that automatically customizes ads based on viewed products, pages, or behaviors. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a precise way to talk about...
Exclusion Audience is an audience removed from campaign eligibility to avoid wasted spend or irrelevant messaging. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a precise way to talk...
First-Party Audience is an audience built from data a business collects directly, such as website visitors, subscribers, customers, or CRM records. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners...
First-Party Cookie is a cookie set by the website a user is directly visiting. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a precise way to talk about work...
Frequency Cap is a limit on how often a user can see an ad during a defined time period. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a precise...
List-Based Retargeting is retargeting based on uploaded customer, lead, or subscriber lists. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a precise way to talk about work that affects...
Lookalike Audience is a modeled audience that resembles an existing customer, lead, or high-value audience. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a precise way to talk about...
Matched Audience is an audience matched from first-party data or platform signals for targeting or exclusion. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a precise way to talk...
Membership Duration is the length of time a person remains eligible in a retargeting audience after meeting criteria. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a precise way...
Pixel Retargeting is retargeting based on browser or event data collected by a tracking pixel. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a precise way to talk about...
Recency Window is the time period since a user’s last interaction used to determine audience freshness or messaging. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a precise way...
Remarketing List is an audience list of users who previously interacted with a website or other tracked experience. In retargeting and remarketing, this term gives marketers, designers, developers, and business owners a precise way...
