Above the Fold
Above the Fold is the portion of a web page visible before a user scrolls, especially on the initial screen.
Interactive Theory Glossary
Web Design and UX Definitions
Browse Web Design and UX definitions from Interactive Theory.
24 definitions
A
Accessibility
Accessibility is the practice of making websites usable for people with a wide range of abilities, devices, and assistive technologies.
ADA Compliance
ADA Compliance is the effort to align a website with accessibility expectations connected to the Americans with Disabilities Act.
C
Call-to-Action
Call-to-Action is a prompt that tells users what action to take next, such as call, request a quote, download, or buy.
Color Palette
Color Palette is a defined set of brand and interface colors used to create consistency, contrast, and emotion.
Content Hierarchy
Content Hierarchy is the organization of content by importance, sequence, headings, and supporting detail.
Conversion-Focused Design
Conversion-Focused Design is design that intentionally reduces friction and guides visitors toward meaningful actions.
CTA
CTA is call-to-action, the visual or written prompt that guides users toward a desired next step.
D
Design System
Design System is a documented collection of reusable design standards, components, patterns, and rules.
F
Footer
Footer is the bottom section of a website that typically includes secondary navigation, contact information, legal links, and trust signals.
Form Design
Form Design is the design of input fields, labels, validation, and submission flow used to collect user information.
H
Header
Header is the top section of a website that usually includes the logo, primary navigation, and important conversion actions.
Hero Section
Hero Section is the prominent top area of a web page, usually containing the main headline, supporting message, and primary CTA.
Homepage
Homepage is the primary entry page of a website and often the main brand, navigation, and conversion gateway.
L
Landing Page
Landing Page is a focused page built for a specific traffic source, campaign, offer, keyword, or conversion goal.
Lead-Generation Website
Lead-Generation Website is a website built primarily to turn visitors into inquiries, calls, quote requests, appointments, or sales conversations.
Location Page
Location Page is a page designed to serve users searching for a business, service, or offer in a specific city, region, or market.
M
Mobile Usability
Mobile Usability is how well a website works for people using phones or smaller touch-based devices.
Mobile-First Design
Mobile-First Design is an approach that designs the smallest screen experience first, then enhances the layout for tablets and desktops.
Mockup
Mockup is a static visual representation of how a web page or interface is expected to look.
N
Navigation
Navigation is the system of menus and links that helps visitors move through a website.
P
Page Layout
Page Layout is the arrangement of content, design elements, and calls-to-action on a specific page.
Prototype
Prototype is an interactive or semi-interactive model used to test layout, flow, and user interactions before development.
R
Responsive Design
Responsive Design is a web design approach where layouts adapt to different screen sizes, devices, orientations, and resolutions.