Above the Fold
Above the Fold is the portion of a web page visible before a user scrolls, especially on the initial screen. In web design and user experience, this term gives marketers, designers, developers, and business...
Interactive Theory Glossary
Web Design and UX Definitions
Browse Web Design and UX definitions from Interactive Theory.
24 definitions
A
Accessibility
Accessibility is the practice of making websites usable for people with a wide range of abilities, devices, and assistive technologies. In web design and user experience, this term gives marketers, designers, developers, and business...
ADA Compliance
ADA Compliance is the effort to align a website with accessibility expectations connected to the Americans with Disabilities Act. In web design and user experience, this term gives marketers, designers, developers, and business owners...
C
Call-to-Action
Call-to-Action is a prompt that tells users what action to take next, such as call, request a quote, download, or buy. In web design and user experience, this term gives marketers, designers, developers, and...
Color Palette
Color Palette is a defined set of brand and interface colors used to create consistency, contrast, and emotion. In web design and user experience, this term gives marketers, designers, developers, and business owners a...
Content Hierarchy
Content Hierarchy is the organization of content by importance, sequence, headings, and supporting detail. In web design and user experience, this term gives marketers, designers, developers, and business owners a precise way to talk...
Conversion-Focused Design
Conversion-Focused Design is design that intentionally reduces friction and guides visitors toward meaningful actions. In web design and user experience, this term gives marketers, designers, developers, and business owners a precise way to talk...
CTA
CTA is call-to-action, the visual or written prompt that guides users toward a desired next step. In web design and user experience, this term gives marketers, designers, developers, and business owners a precise way...
D
Design System
Design System is a documented collection of reusable design standards, components, patterns, and rules. In web design and user experience, this term gives marketers, designers, developers, and business owners a precise way to talk...
F
Footer
Footer is the bottom section of a website that typically includes secondary navigation, contact information, legal links, and trust signals. In web design and user experience, this term gives marketers, designers, developers, and business...
Form Design
Form Design is the design of input fields, labels, validation, and submission flow used to collect user information. In web design and user experience, this term gives marketers, designers, developers, and business owners a...
H
Header
Header is the top section of a website that usually includes the logo, primary navigation, and important conversion actions. In web design and user experience, this term gives marketers, designers, developers, and business owners...
Hero Section
Hero Section is the prominent top area of a web page, usually containing the main headline, supporting message, and primary CTA. In web design and user experience, this term gives marketers, designers, developers, and...
Homepage
Homepage is the primary entry page of a website and often the main brand, navigation, and conversion gateway. In web design and user experience, this term gives marketers, designers, developers, and business owners a...
L
Landing Page
Landing Page is a focused page built for a specific traffic source, campaign, offer, keyword, or conversion goal. In web design and user experience, this term gives marketers, designers, developers, and business owners a...
Lead-Generation Website
Lead-Generation Website is a website built primarily to turn visitors into inquiries, calls, quote requests, appointments, or sales conversations. In web design and user experience, this term gives marketers, designers, developers, and business owners...
Location Page
Location Page is a page designed to serve users searching for a business, service, or offer in a specific city, region, or market. In web design and user experience, this term gives marketers, designers,...
M
Mobile Usability
Mobile Usability is how well a website works for people using phones or smaller touch-based devices. In web design and user experience, this term gives marketers, designers, developers, and business owners a precise way...
Mobile-First Design
Mobile-First Design is an approach that designs the smallest screen experience first, then enhances the layout for tablets and desktops. In web design and user experience, this term gives marketers, designers, developers, and business...
Mockup
Mockup is a static visual representation of how a web page or interface is expected to look. In web design and user experience, this term gives marketers, designers, developers, and business owners a precise...
N
Navigation
Navigation is the system of menus and links that helps visitors move through a website. In web design and user experience, this term gives marketers, designers, developers, and business owners a precise way to...
P
Page Layout
Page Layout is the arrangement of content, design elements, and calls-to-action on a specific page. In web design and user experience, this term gives marketers, designers, developers, and business owners a precise way to...
Prototype
Prototype is an interactive or semi-interactive model used to test layout, flow, and user interactions before development. In web design and user experience, this term gives marketers, designers, developers, and business owners a precise...
R
Responsive Design
Responsive Design is a web design approach where layouts adapt to different screen sizes, devices, orientations, and resolutions. In web design and user experience, this term gives marketers, designers, developers, and business owners a...