Remarketing is a term often used interchangeably with retargeting, especially in Google Ads, for re-engaging known audiences.
It matters because most visitors do not convert on the first visit. Retargeting terminology helps teams create thoughtful follow-up sequences, avoid wasted impressions, and respect audience exclusions and privacy expectations.
Example
A campaign may reconnect with people who previously explored a service page. ‘Remarketing’ and ‘retargeting’ often describe similar work, so confirm the actual audience rules and campaign setup rather than assuming the label identifies a different tactic.