MQL is marketing qualified lead, a lead that meets marketing-defined criteria for sales readiness or nurture priority.
Example of MQL
Example: A lead who downloaded a guide, visited pricing, and matches the target industry may become an MQL before being sent to sales.
Why MQL matters
It matters because more traffic is not always the answer. CRO and lead generation terms help teams improve the path from visitor to qualified opportunity, often producing more revenue from the same audience.
Related terms
Frequently Asked Question
What does MQL mean?
MQL means marketing qualified lead, a lead that meets marketing-defined criteria for sales readiness or nurture priority.