Lead Magnet
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Interactive Theory Glossary
CRO and Lead Generation Definitions
Browse CRO and Lead Generation definitions from Interactive Theory.
17 definitions
L
Lead Quality
Lead Quality is how closely a lead matches the business’s ideal customer profile and likelihood to become revenue.
Live Chat
Live Chat is a real-time chat tool that lets visitors communicate with a business representative.
M
Macro-Conversion
Macro-Conversion is a primary business outcome such as a lead, sale, booking, or subscription.
Message Match
Message Match is alignment between a user’s intent, ad or link promise, landing page headline, offer, and CTA.
Micro-Conversion
Micro-Conversion is a smaller action that indicates progress toward a larger conversion.
MQL
MQL is marketing qualified lead, a lead that meets marketing-defined criteria for sales readiness or nurture priority.
P
Phone Call Lead
Phone Call Lead is a lead generated when a prospect calls the business.
Q
Quote Request
Quote Request is a lead action where a prospect asks for pricing, an estimate, or a project proposal.
S
Scroll Map
Scroll Map is a heatmap showing how far users scroll down a page.
Session Recording
Session Recording is a replay of recorded page interactions used to investigate behavior and usability; privacy depends on the collection, masking and exclusion settings.
Speed to Lead
Speed to Lead is the time it takes a business to respond after a prospect becomes a lead.
Split Testing
Split Testing is an experiment that divides traffic between variations to compare performance.
SQL
SQL is sales qualified lead, a lead that sales has accepted as a legitimate potential opportunity.
T
Thank-You Page
Thank-You Page is the confirmation page shown after a form submission, purchase, signup, or other conversion.
U
Usability Testing
Usability Testing is testing how easily users can complete tasks and understand a digital experience.
User Testing
User Testing is observing real or representative users as they attempt tasks on a website or product.